Don’t judge me! I’m still learning: 10 tips for being kind to new vegans
Everyone has their own vegan journey; kindness makes learning easier.
Going vegan can be an exciting, confusing and sometimes overwhelming journey. For someone who has only recently changed their lifestyle, there may be questions they have not yet considered, products they have never heard of and mistakes they will inevitably make. Rather than judging them, a little kindness can go a long way.
Every individual has their own reasons, circumstances and pace. There is no single “perfect” way to become vegan. Here are 10 ways to support someone who is still finding their way.
1. Remember that everyone starts somewhere
Nobody is born knowing how to read every label or navigate every restaurant menu. New vegans are learning as they go, just like everyone else once did.
2. Avoid the “perfect vegan” mindset
Expecting someone to know everything immediately can be discouraging. Veganism involves learning about ingredients, brands, cosmetics, clothing and much more. It takes time.
3. Explain rather than criticise
If someone discovers that something they bought is not vegan, there is no need for embarrassment or shame. A friendly explanation can help them make a different choice next time.
4. Don’t turn every meal into a lesson
Food should still be enjoyable. Constantly pointing out what someone could have done differently can make social situations uncomfortable and may even push people away.
5. Share useful information
Helpful recommendations can make the transition considerably easier. Suggesting a favourite vegan restaurant, recipe, supermarket product or app is often more useful than simply pointing out what someone is doing wrong.
6. Understand that budgets matter
Not everyone can afford premium vegan alternatives, organic produce or sustainable clothing. Financial circumstances differ, and accessibility should be part of the conversation.

7. Accept that progress looks different for everyone
Some people change everything overnight. Others gradually replace foods, clothing or beauty products as they run out. Both approaches can be part of a personal journey.
8. Don’t assume their reasons
People choose veganism for many different reasons, including animals, the environment, health, ethics or a combination of factors. Their motivations do not need to match someone else’s.
9. Celebrate the wins
Choosing a plant-based meal, discovering a new cruelty-free brand or learning to cook a favourite recipe differently can all be meaningful steps. Encouragement can make those moments feel positive.
10. Lead with kindness
Ultimately, being vegan is not a competition. Every person arrives at their choices through a different combination of experiences, beliefs and circumstances. Someone who is still learning does not need a lecture; they need space to learn.
There may never be a completely identical vegan journey. What matters is recognising that behind every individual is a person trying to make choices that feel right for them. A little patience, understanding and kindness can make that journey considerably easier.